PR & Communications Training for Law Firms

Expert communications training for legal professionals

Drawing on decades of experience across national, regional, and trade journalism, and a proven track record delivering high-impact PR campaigns, we offer insights that go beyond theory.

Through our tailored training webinars and workshops, you’ll gain a clear understanding of what you need to do to meet your communications objectives. Whether it is helping partners up their game on LinkedIn or crafting stories that cut through with journalists, we know how to develop communications that land.

Each session is packed with practical guidance, insider perspective, and tailored advice to help lawyers, BD, marketing and PR professionals confidently build relationships, pitch with purpose, increase profile and secure meaningful coverage that supports your firm’s wider business goals.

TRAINING FOR LAWYERS

LinkedIn for lawyers

Format: 1-2-1 via Zoom
Duration: 1 hour
Price: £199 + VAT

This highly individual training for lawyers is delivered by Black Letter Communications’ CEO, Kerry Jack. Kerry advises CEOs, Managing Partners, Partners and other legal influencers on building and maintaining their LinkedIn profile.

In this one-to-one training, Kerry will offer an honest critique of your LinkedIn profile, examine what makes a strong profile and understand how to build momentum and habits behind a successful LinkedIn strategy.

Article and blog writing for lawyers

Format: individual or group sessions (up to four people), via Zoom
Duration: 1 hour
Price: £499 + VAT for the course

Lawyers, does this sound familiar?

You’ve got a great idea for an article but can’t find the time – or the words – to get it down.
You start writing… then stop. How do you even begin a legal blog that people will actually want to read?
Your BD or marketing team keeps chasing for “quick content,” but nothing you send ever feels quite right.

If you’re a lawyer who knows they should be writing more – but doesn’t know how to start, finish, or get it published – this one-hour training session is designed for you.

PR workshop for lawyers

Format: In person, delivered at your firm for up to 10 lawyers
Duration: 90 minutes
Price: £1,200 + VAT for the course

If you’re a lawyer, chances are you’ve been asked for a “quick quote” by your BD or comms team.

The journalist needs it yesterday.

The topic is high-profile.

You don’t have time to write something flawless — and you’re not sure what they actually want anyway.

This training session gives you an inside look at how journalists really work, what makes a legal quote usable, how to respond to media requests with confidence and impact and how to turn your own caseload into usable media stories.

TRAINING FOR LAW FIRM BUSINESS DEVELOPMENT, PR AND MARKETING PROFESSIONALS

Press Office Masterclass series

Our Press Office Masterclass series is designed to give busy professionals a genuine edge in a competitive landscape — whether you’re new to legal PR, navigating the challenges of working with lawyers, or an experienced hand looking to sharpen your approach we can help.

Alternatively, if your team would benefit from a tailored workshop delivered in person for your BD, marketing or PR colleagues or your lawyers, please contact Kerry Jack: kerry.jack@blacklettercommunications.co.uk

What do journalists really want from lawyers? Helping your lawyers become the spokespeople journalists actually want to use

Trainers: Kerry Jack and Justin Penrose
Format: 1 hour, via Zoom
Price: £149 + VAT per person

If you’re part of a law firm’s BD, marketing or PR team, you know the drill all too well.

A journalist is on a tight deadline and needs a quick, clear quote from a lawyer.

You call around the firm… delays, hesitations, rewrites. When something finally lands, it’s four paragraphs of technical detail and five hours too late.

This training webinar is designed to help you avoid endless edits and missed deadlines. And deliver better media engagement from the start.

How to draft award entries that actually win

Format: 1 hour, via zoom
Trainer: Louise Eckersley
Price: £149 + VAT per person

Winning or even just being shortlisted for industry awards isn’t just a nice-to-have. It builds your firm’s reputation, impresses clients and referrers, supports recruitment, and boosts team morale.

But with fierce competition and tight deadlines, many submissions fall flat, not because the work isn’t award-worthy, but because the entry doesn’t do it justice.

In this practical, insight-packed webinar, we will share the strategies behind our proven track record of drafting winning legal, business and industry award entries.

How to draft press releases and pitches that cut through

Format: 1 hour, via Zoom
Trainers: Kerry Jack and Neil Rose
Price: £149 + VAT per person

In a journalist’s inbox, your story is one of hundreds. If the subject line doesn’t hook them or the first paragraph doesn’t land, it’s deleted. This Press Office Masterclass webinar, led by expert PR practitioners and former journalists, shows you how to write press releases and media pitches that actually get noticed, opened, and used. See what journalists have to say about our expertise.

Crisis communications: How to prepare for the worst

Format: 1 hour, via Zoom
Trainers: Kerry Jack and Lucy Gardner
Price: £149 + VAT per person

When a crisis hits — whether it’s a high-profile case, cyber breach, partner misconduct, or a client issue with media interest — the way a law firm responds can have lasting reputational consequences.

In this one-hour webinar, our crisis PR specialists will walk you through how to manage communications swiftly, strategically and safely, followed by a Q&A for all participants.

Drafting a PR strategy and plan

Format: 1 hour, via Zoom
Trainer: Kerry Jack
Price: £149 + VAT per person

PR works best when it’s intentional. Yet, many law firm PR efforts are reactive, inconsistent, or disconnected from wider business goals.

This webinar gives you a practical, strategic framework to plan and deliver a PR programme that aligns with your firm’s commercial objectives, leverages your legal experts effectively, and consistently earns meaningful media coverage.

You’ll walk away with the tools to build a clear, structured PR plan — whether you’re promoting a specific department or managing firm-wide communications.